Official Nick Newman Wearing Brock Purdy T-shirt

 #PopularT-Shirt Fashion LLC Lorenzo’s actions speak as loudly as his words. Last year, after rapper Nipsey Hussle was shot outside his store in Los Angeles, the brand produced a T-shirt with 100% of proceeds going to Hussle’s children’s trust fund; after the killing of George Floyd just last month, Fear of God launched a collaborative T-shirt with the help of eight other brands to do the same for Floyd’s daughter. In order to continue supporting these important causes, Lorenzo is keen to emphasize the importance of longevity, as opposed to the more fleeting, faddish attitude of streetwear labels looking to make a quick buck. “In my opinion, Essentials is actually an exercise in sustainability,” Lorenzo explains. “It’s about creating the best basics—the best hoodie, the best sweatpants, and with the best shape, proportion, and weight.”

Official Nick Newman Wearing Brock Purdy T-shirt

#PopularT-Shirt Fashion LLC At the same time, the causes Lorenzo believes in will always be the starting point. “We wanted to make sure that this collection is never numb or neutral to the times that we’re living in, whether that’s a result of COVID-19 or social injustice,” he concludes. “It’s just about being a company that always has compassion and empathy for the present moment.” The start of a new year is often synonymous with change, whether it’s to improve personal routines, setting and manifesting goals, or even a sartorial shift—a fresh idea about how you’d like to dress for the year ahead. Maybe you’re rethinking how to approach your style, cleaning out your closet of unworn items of your past, or looking to update and elevate your collection of wardrobe essentials altogether.

Buy this shirt:  Official Nick Newman Wearing Brock Purdy T-shirt

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